Associated Press article on NFL fans and Whatever It Takes

Published widely and internationally, including ABC News, CBS, ESPN, Forbes, Fox News, Houston Chronicle, Huffington Post, Miami Herald, NBC Sports, NPR, Salon.com, Seattle Times, SF Examiner, SF Chronicle, USA Today, Washington Post, Yahoo! News

Art Papers reviews Whatever It Takes

“The gallery mediates a sort of creative sublimation of fandom, with its inimitable rawness and verve.”

“Best Crossover Art Exhibit of 2010” for Whatever It Takes

“Whatever It Takes features Steelers tattoos, fan garb, homemade football shrines … everything you can imagine and some things you can’t. Visitors are invited to consider Steelers fandom in light of working-class identity and the desire for stability during periods of economic upheaval. Or they can just think about how much ass Jack “Splat” Lambert used to kick.”

TEMPORARY TATTOOS OF REAL FAN TATTOOS

With these temporary tattoos you aren’t just wearing some of the finest Steeler tattoos found in Pittsburgh tattoo parlors and at Steelers games, but you can also “wear” another person’s nipples, moles, and body hair if you choose.

New York Times feature on Whatever It Takes

NY Times Sports’ #1 Most Emailed Article for two days. “An exhibit that explores the culture of Steelers Nation and the personal relationship between the team and its fans.”

Tribune-Review front page story on Whatever It Takes

“It’s a shrine to Steeler mania and a testament to the fans’ intensely personal relationship with the team”

ABC Action News on Whatever It Takes

In the Top News segment for two news cycles. “Whatever It Takes features some of the most dedicated and unique aspects of the Pittsburgh Steelers and their fans, the Steeler Nation”

City Paper cover story on Whatever It Takes

“Art of the Steel: A New CMU Exhibit Celebrates Steelers Fandom”

SUPER BOWL RING GLOVES

You, too, can wear all the Super Bowl rings that the Pittsburgh Steelers have won, with these custom-made, handknit gloves.

WHATEVER IT TAKES: Steelers Fan Collections, Rituals, and Obsessions

The first major gallery exhibition to present sports fanaticism as a significant form of cultural production, bridging the assumed gap between sports and the arts.